When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...

We all want to leave customers eager to share their exceptional experiences with our brands. But standing out from players like Netflix and Nike is no small feat. Companies thrive by creating ...

LITITZ, Pa., Sept. 25, 2025 /PRNewswire/ -- Listrak, the person-first marketing automation platform built to drive measurable growth for today's leading retailers and brands, today announced that it ...

Customer loyalty is declining—but ironically, some consumers are showing brand devotion by shelling out annual fees. In the early days of retail, customer loyalty was secured the old-fashioned way: ...

Every retail initiative, whether it’s AI, personalization or supply-chain transparency, depends on trustworthy customer data.

Loyalty programs are a common (and undeniably effective) tool for retailers to gather data and build customer lifetime value, but perhaps they’ve become a little too common. Companies often have a ...

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. If you are a retailer, you probably already have a loyalty ...

Forbes contributors publish independent expert analyses and insights. Jenn covers retail, customer loyalty and behavior, CX and CRM. Sure, reward points and perks are a nice cost of entry. But based ...

A majority of consumers — seven in 10 — say that loyalty programs are a key factor in deciding which businesses to frequent, according to a Snappy survey of 1,500 Americans released last week.

Retail media growth. Retail media has grown into a $128 billion industry, expected to surpass TV advertising. Customer experience impact. Irrelevant ads clutter ecommerce pages, which decreases ...

Tension: Hotel loyalty programs have achieved record membership growth while simultaneously eroding the very loyalty they ...

DUBLIN--(BUSINESS WIRE)--The "Middle East Loyalty Programs Market Intelligence and Future Growth Dynamics - 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product ...