While spatial planning is widely recognized as a key tool in shaping consumer behavior in brick-and-mortar environments, one crucial yet frequently overlooked aspect of retail design is lighting. As ...
Color Psychology in Retail Design: From Establishing Brand Identity to Influencing Customer Behavior
In the world of retail, competition is fierce. Brands find themselves in pursuit of distinguishing their presence and developing intimate connections with their customers. Amidst the array of products ...
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