Perhaps the most important part of the survey process is the creation of questions that accurately measure the opinions, experiences and behaviors of the public. Accurate random sampling will be ...

Research methods are a compulsory component of many undergraduate programmes. But it is challenging to design good questions for assessing students’ understanding of research methods in closed book ...

For marketers, research is a foundation for sound decision making. Data that's gathered from research can provide direction for new product development, AI, big data and marketing strategies. Good ...

Marketing research is usually the first step in the marketing process, after ideas for products are conceived. Small companies conduct marketing research to obtain information from the marketplace.

As a researcher who has used a wide variety of methodologies, I understand the importance of acknowledging that we, as researchers, do not pick the methodology; rather, the research question dictates ...

Using an interview can be an effective primary source for some papers and research projects. Finding an expert in the field or some other person who has knowledge of your topic can allow for you to ...

Have you smoked at least 100 cigarettes in your life? Have you practiced yoga in the past year? On average, how many hours of sleep do you get in a day? At face value, these questions are not directly ...

What is the best way for large research organizations to guide the expenditure of their funds? Governmental funding agencies, major philanthropic foundations and industrial firms bear a primary ...