This book shows researchers in education, psychology, health, and other social sciences how to mix qualitative and quantitative research methods together with confidence. How can researchers sequence ...

Artificial intelligence is increasingly able to simulate human behavior and answer online surveys and political polls, putting the reliability of survey-based research at risk. Consequences can be ...

AI has changed the way searching happens—and that, in turn, has changed how discovery works. With tools like Perplexity, ChatGPT, and Gemini, the way they crawl the web is completely different from ...

If you’re still focusing on the brand, and not the consumers you want to reach, that’s your first clue that you may need to reimagine your insights approach. My company's research has shown that just ...

Besides being better than Google for search, Perplexity, the artificial intelligence (AI) company, wants to be an expert on any subject with its new Deep Research feature. This cutting-edge tool, ...

As polling takes center stage again this election year, understanding its strengths and weaknesses is critical. At Pew Research Center, we’ve looked hard at the advantages and limitations of our ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...