There are a lot of brands out there but it can be difficult to distinguish between the basic and the brilliant brands. There are two things that help a company stand out — the product and the ...

One of the main difference between email (besides the obvious) is the fact that your mail carrier doesn’t reject mail that reaches your mailbox and they don’t sort it into piles for you. Email clients ...

Suki Altamirano is Founder of Lexington Public Relations, an award-winning firm growing brands and reputations through storytelling. To continue reading this content ...

Nick Vehr is CEO and an Executive Counselor of Vehr Communications. Warren Buffet is often quoted as saying, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about ...

This year has presented what are likely two of the biggest reputational tests for businesses in our time: the COVID-19 pandemic and the social justice movement. You have probably been focusing on the ...

Your reputation precedes you. It’s a well-known maxim, and it’s especially true in the business world. With the widespread use of social networks, the 24-hour news cycle, and pervasive smartphone ...

It is simply amazing how many successful people don’t own the website correlating to their name, even lawyers and billionaires. And so few understand that the first few Google SERP entries can best be ...

Google is famous for experimenting with new features in search, and just as famous for abruptly and unceremoniously killing them. The examples are legion. Remember the personalized vs. global search ...

The Pittsburgh Pirates' biggest offseason need was an offensive upgrade, and they have made progress on that front so far by trading for second baseman Brandon Lowe and outfielder ...

In this internet-driven era of rapid-fire reviews, what people say about you online matters. And for this reason, it is vital to realize that reputation management—the practice of attempting to shape ...

Small business owners may not think their online reputation is important, but it is. Get a few bad reviews and it could mean lost business when potential new customers search for a company online. In ...