Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle. From being used as a mere Rolodex of customer information, they have transformed into ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Although buzzwords like "personalization at scale" dominate the business-to-business ...

Discover how a CRM can enhance business relationships. Learn about the benefits of CRM and how to optimize CRM strategy for better customer management. Customer relationship management software is a ...

We all know that "client relationship is at the heart of our business success," that "what the potential client buys is us" or that "it's not B2B (business-to-business), nor B2C (business-to-consumer) ...

Editor’s note: The column below is from Len DeCandia, the former CPO at J&J. You can click here to read an interview with DeCandia. The financial crisis of 2009 had two measurable outcomes on business ...

Are you a print subscriber? Activate your account. By Jon Springer - 6 hours 22 min ago By Gillian Follett - 7 hours 4 min ago By Gillian Follett - 8 hours 34 min ago By Tim Nudd - 8 hours 53 min ago ...

If your organization isn’t tapping into the benefits of customer relationship management, it could fall behind the competition. Many business owners are already aware of Customer Relationship ...