Too often, business leaders assume that public relations amounts simply to an industry spokesperson spinning a message designed to benefit her organization. But the organizational functions of public ...

Heather Kelly is the CEO of Next PR, an award-winning, full-service public relations firm with offices across the U.S. For most of my career, public relations has been synonymous with media relations.

You've created a winning product or service, identified your target customer, priced it correctly and chosen where and how you're going to distribute it. Now it's time to tell the marketplace about ...