Nothing brings in business like a quality referral marketing plan. Other companies and marketers love hearing about tools and services to help make their own efforts more successful. Let’s take a look ...

In order to acquire, retain and improve customer experience, referral campaigns are estimated to be in use with as many as 30% of all North American financial institutions. Since the bottom line is ...

Opinions expressed by Entrepreneur contributors are their own. When looking at successful companies like Airbnb or Dropbox, it’s easy to forget that they too were once a burgeoning startup. Like any ...

Referral marketing has come a long way from generic refer-a-friend links. DocuSign gave me the low down on how they use Extole's referral marketing solution to improve lead gen and measure results.

Opinions expressed by Entrepreneur contributors are their own. In many businesses, referrals are viewed as an organic byproduct of the company successfully doing its job. If you exceed customer ...

More and more companies have adopted a referral marketing system to gain new customers which can be valuable when done properly. Before creating a referral program, companies need to think about what ...

If your hair stylist gave you $10 every time you sent one of your friends her way, you might be more tempted to tell all of your buddies what a fabulous stylist she was--or you might even try to make ...