UK food label scheme Red Tractor is investigating just how concerned consumers are about animal welfare, and whether current perceptions of production methods match reality. Since Red Tractor was ...

A food chain assurance system in the United Kingdom is to undergo an overhaul to maintain consumer trust following criticism aimed at it and incidents in the sector. Red Tractor is a food standards ...

Applications close tonight for the role of Red Tractor chief executive, as Jim Moseley prepares to step down after more than ...

Red Tractor has axed its green farming assurance standard after facing a backlash from farmers. The British food assurance body said it would discontinue the Greener Farms Commitment (GFC), which had ...

A TV ad for the Red Tractor scheme has been banned after an environmental group complained about the claim that its products were “farmed with care”. The ad, seen in May 2023, used a voice-over stated ...

Red Tractor has responded to a barrage of criticism following its launch of a new environmental accreditation by abandoning its planned rollout next April. The farm assurance scheme unveiled plans for ...

Red Tractor has confirmed it is dropping plans to launch its green farming assurance standard in April. The British food assurance body sparked uproar from farmers across the UK last year when it ...

Red Tractor has been dealt a blow this week, as the NFU, NFU Cymru, NFU Scotland, Ulster Farmers’ Union and AHDB publicly called for its controversial green module to be scrapped. In a joint statement ...

Red Tractor has created a new, retailer-backed, environment-focused accreditation framework – designed to “meet the needs of the market with a single consistent industry approach” to sustainability ...

With only a handful of days remaining until applications close, Red Tractor has highlighted the final opportunity for ...