Vicinity's version of the 300x250 is unique in that it displays the distance to the offer within the creative space. The unit was tested recently on a campaign for a leading South African Hotel chain ...

People don’t often click on banner ads these days—at least not on purpose, anyway. In fact, many internet users actively go out of their way to never see advertisements. Ad blockers create all kinds ...

In contrast to banner ads, bigger isn't necessarily better when it comes to rich media, according to new research conducted by display ad provider Eyeblaster. Rather, choosing the right video, ad ...