The LEGO Group has revealed LEGO SMART Play, a new interactive platform designed to bring LEGO builds to life without the use ...

Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive ...

LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with ...

At this year's CES in Las Vegas, Lego has released its Smart Play system, which includes Lego bricks, tags and minifigurines ...

Announced at American tech show CES, LEGO has unveiled three new LEGO Star Wars sets to launch the Smart Play system. These ...

LEGO SMART Play is here with sensor-packed SMART Bricks, Tags and Minifigs bring screen-free sounds, lights and reactions to ...

LEGO is launching a new interactive platform called LEGO SMART Play. This innovation uses Lego smart bricks that allow ...

LEGO has just unveiled LEGO SMART Play, a bold new platform that brings brick-built creations to life, and does it without ...

The Lego Group will launch Lego Smart Play in travel retail from March 1, with selected Lego Travel Stores across the US, ...

The sensor-driven platform debuts with "Star Wars" sets, as child advocates warn Lego may be overengineering imagination.