“Hooks, First Lines and Scene Setters” by Earl Pilkington is a Free 319-page e-book. The book offers 25 different business categories, there are at least 101 hooks, first lines and scene setters in ...
Editor’s note: This article was excerpted fromAdvertising Without an Agency from Entrepreneur Press. A well-produced radio spot can inspire the imagination like nothing else. Without a video aspect, ...
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