New research by Mark Kassof & Co. reveals a continued “knowledge gap” among consumers on HD Radio. 54% of 18-64’s have “heard of” HD Radio…down from 67% in their 2008 HD research (though higher than ...
Findings from a study by audience research firm Mark Kassof & Co. seem to show consumers are still confused about what HD Radio is and that stations need to do more to promote the technology. In a ...
Smart radios and other new wireless devices will avoid transmission bottlenecks by switching instantly to nearby frequencies that they sense are clear Your favorite radio station transmits on a ...
Sierra Leone's experience with education radio during the 2014 Ebola outbreak has helped strengthen its radio programming during school closures caused by the COVID-19 pandemic. To ensure radio ...