When it comes to how many integrators are allowed to bid on a project, often the phrase “less is more” is apropos. “If you have too many on your bid list [more than six], the integrators will say, ‘I ...

The following is a collection of thoughts and analysis from several vendor representatives. While the sources shall remain anonymous, we felt that their collective views were a fair representation and ...

Ah, the RFP: an acronym so well-known in email marketing that it barely needs an introduction. To be sure, we're talking about a request for proposal—the document that marketers write and distribute ...

An RFP (request for proposal) is an age-old exchange between a brand and a creative agency, for seemingly good reasons. Theoretically, it’s a simple process: A brand sends out an RFP to a variety of ...