When it comes to the process of handling RFPs (requests for proposals) for advertising account pitches, advertisers and agencies often seem far apart. Except on one thing: a majority of both ...

Don't be charmed by a marketing technology vendor's RFP pitch. Before making a commitment, evaluate vendors the way you'd evaluate a prospective spouse. In the DNA of marketing technologists, there is ...

Stefan Pollack is president of The Pollack Group and an adjunct professor at the USC Annenberg School for Communication and Journalism. The request for proposal (RFP) process is designed to ensure ...

Restaurants aren’t just kitchens and dining rooms anymore. Modern dining is deeply intertwined with technology, from the host’s tablet to the server’s handheld device, the kitchen’s digital displays ...

The request for proposal (RFP) process has been the bread and butter of purchasing organizations for decades. IT organizations aren’t strangers to the process, typically sourcing a significant amount ...

The process of drafting and evaluating a software RFP can be an arduous and time consuming task that has minimal impact on the selection of a solution vendor. Given that RFPs are difficult to create, ...

AV Technology presents the five-part series of articles on Navigating a Successful Higher Ed AV/IT RFP Process, written by Joe Way, PhD, CTS, executive director of Digital Spaces at the University of ...