“Today, we’re announcing updates for Search ads query matching and brand controls.” It’s been a while since one sentence from Google elicited such a positive reaction from the PPC community. Last ...

Google Search has been essentially the same for more than 20 years. Generative AI is bringing some of the biggest ever changes to Google Search. BI tracked some of these changes over several months to ...

So far this year, electricity use in the US is up nearly 4 percent compared to the same period the year prior. That comes after decades of essentially flat use, a change that has been associated with ...

At its Cloud Next conference, Google is showing off a new AI engine for AlloyDB that enables developers to embed natural language questions in SQL queries. Google is enhancing AlloyDB, its fully ...

Google Ads will aggregate misspelled queries in search term reports. Negative keywords will automatically block misspellings. New brand inclusion and exclusion features offer more control over ...

There have been a number of complaints that when you search for a query and the site name, Google doesn't always show results from the site you mentioned in the query. But Google's Search Liaison, ...

Google’s new tool abstracts SQL into a visual interface, helping enterprises manage cloud workload insights without deep technical expertise. Google has added a new query builder to its Log Analytics ...

Google’s CEO Sundar Pichai recently discussed the future of search, affirming the importance of websites and search engines (good news for SEO) while also acknowledging a place for AI chatbots like ...

Google Cloud today unveiled a series of new data analytics capabilities aimed at streamlining enterprises’ use of unstructured used to train artificial intelligence models. The updates include ...

On Thursday, Google announced a whole series of database and data analytics improvements to its cloud data architecture. In this article, we'll focus on the substantial improvements to Spanner and ...