Suddenly, QR codes for TV campaigns have never had so much buzz. You know the reason: The bouncing QR-code Super Bowl ad that pulled so much response that it crashed Coinbase’s server. But the reality ...

(WSVN) - He was watching a movie on Amazon Prime. Suddenly, he thought he had a technical problem, and a QR code appeared. Next thing he knew, thousands of dollars had been stolen from his bank ...

Despite not being an inherently interactive environment, television does drive sales lift, although the impact usually isn’t immediate. Broadcasters have been trying to change that for a long time.

The following is a guest piece by Peter Hamilton, senior director of ad innovation at Roku. Opinions are the author’s own. Last year’s Super Bowl cut the ribbon bringing the decades-old TV spot to ...

QR codes have gone through the hype cycle of inflated expectations followed by sinking disillusionment that occasionally comes with innovation. The black-and-white labels once were touted for their ...

Chethan is a reporter at Android Police, focusing on the weekend news coverage for the site. He has covered tech for over a decade with multiple publications, including the likes of Times Internet, ...

Get all the latest news on coronavirus and more delivered daily to your inbox. Sign up here. With so many Americans watching TV as they shelter-in-place from the coronavirus, Burger King is giving ...

QR codes are not new. Far from it, they’ve been around for the better part of two decades. Brands, media companies and ad tech companies all tried to make them happen, but to no avail: consumers were ...

The QR codes will appear live on HSN HD during its bi-annual Innovation Weekend starting Oct. 7 through Oct. 10. The event will debut new products from brands such as Sony, Lexmark and Samsung. “HSN ...

INDIANAPOLIS (WISH) — QR codes are becoming embedded in the ways customers engage with brands and are more popular than ever before. The QR code was invented in 1994 by a Japanese automotive company.

CHARLOTTE — The Better Business Bureau said there has been an increase in scams this summer involving QR codes in public parking lots. The Charlotte-Mecklenburg Police Department posted on X Thursday ...