Today I happened to be thinking about my last few presentations at conferences, especially at the Global Reggae Conference in Jamaica in February where I was invited to speak about leveraging the web ...

At some point in your career, most likely you were applying a successful marketing strategy that businesses have been using for years, called a “push-and-pull” approach. Push-and-pull strategies are ...

A push marketing strategy is when a manufacturer or wholesaler tries to market products to its direct customers -- distributors or retailers -- as opposed to end customers. The goal is to convince ...

A push promotional or marketing strategy is opposite of a pull marketing strategy. The word "push" describes the way in which distribution channel members attempt to move their products up through the ...

It was a seminar for business owners. You’ve undoubtedly been to one like it. Big cavernous room. Podium and display screen in front. Rows of tables with a pad of paper, pencil, water glass in place ...

[In last week’s part-one installment of this three-part article, I highlighted all the things that make innovation so radically different from all other forms of value creation. The strategies we ...

Apple is continuing its strategy of sending out push notifications to iPhone and iPad users, intended to promote the company’s services and offerings. It appears to be part of a new more aggressive ...