It’s never been easier to embrace your inner unicorn princess, thanks to the help of one magical beauty product — purple hair dye. The best purple hair dyes give you the violet hair of your dreams on ...

But before heading to the salon yourself post-lockdown, you may want some inspiration, and preferably a firsthand account of a successful plum purple dye job. Luckily, you'll find everything you need ...

The 21-year-old's limited-edition Hally Purple Ava-Lanche hair dye is available to shop now Style + Beauty Assistant, PEOPLE It's a big day for Ava Phillippe! The daughter of Reese Witherspoon and ...

If you have brown hair, you probably already know that experimenting with rainbow-bright colors is better left to blondes. After all, unless you’re willing to bleach your hair first (a time-consuming ...