MUSKEGON, MI - Dave Lorenz wants to see Michigan, really see it. He’s been in front of the camera, on the air waves and quoted in publications promoting the mitten state for 21 years. Now it’s time ...

GRAND RAPIDS, Mich. (WOOD) — A member of the team who helped create the Pure Michigan campaign is retiring at the end of the month. Dave Lorenz, the vice president of Travel Michigan, has worked with ...

Heightened trade tensions with Canada in particular have led to a drop in Canadian visitors to metro Detroit, Visit Detroit CEO Claude Molinari told me. While spring and summer are typically the most ...

Michigan’s iconic travel campaign announced new leadership, after saying goodbye to its longtime vice president, David Lorenz, at the end of the last year. Pure Michigan, the state’s beloved travel ...

GRAND TRAVERSE COUNTY, Mich. (WPBN/WGTU) — The Department of Natural Resources and Pure Michigan now recognize 11 trails in the state as having the best trail experiences. Only one is a water trail, ...

GRAND RAPIDS, Mich. (WOOD) — Tourism group Pure Michigan has collaborated with a Michigan perfume shop to create FRESH, a fragrance inspired by Michigan summers. The scent, which is available for $32 ...

LANSING, Mich., Oct. 14, 2025 /PRNewswire/ -- As Michigan's landscape transforms into its iconic tapestry of reds, golds, and oranges, award-winning travel destination Pure Michigan is inviting ...

Pure Michigan has a new leadership structure as it moves under the state’s new growth office aimed at connecting tourism marketing to population growth efforts. The Michigan Economic Development Corp.

The state’s leading tourism industry providers and officials traveled to the Pure Michigan Governor’s Conference on Tourism, held in Kalamazoo this year, where I caught up with many of them on the ...

FRANKENMUTH, Mich. (WNEM) – Gov. Gretchen Whitmer’s 2025 budget proposal announced $15 million for Pure Michigan initiatives, and while some say it’s not enough, others are happy the campaign could ...

The state tourism office is ramping up an ad campaign that will showcase communities including Detroit, Grand Rapids and Northern Michigan heading into peak tourism season. Travel Michigan — the ...

Since 2022, Michigan has added new license plate styles, bringing back throwback plates from the 1960s — and even letting Michiganders celebrate their favorite colleges. Despite the variety of options ...