Industry-first initiative will help publishers accurately understand their carbon footprint and set net-zero targets MONTREAL and NEW YORK, Oct. 18, 2023 /PRNewswire/ -- Sharethrough, one of the top ...

Advertisers are getting serious about cutting carbon from their campaigns. But before publishers can make their ad tech greener, they have to measure their emissions to create an accurate foundation ...

While it hasn’t formally launched a publisher program, over the last 18 months Reddit has been steadily rolling out products and resources aimed at courting media companies to increase their presence ...

Nvidia-backed Perplexity later this quarter will allow brands to purchase "related follow-up questions" that will appear below the initial answer to user queries. Perplexity will clearly label the ...

“One of the biggest barriers to increased media spend in online video is often cited as the lack of consistent measurement. Traditionally, different publishers participating in the same advertising ...

TL;DR: Microsoft has announced the end of life for Publisher. The classic desktop publishing program will be supported for two more years, then users will need to find alternatives for creating ...

Perplexity is opening up a pool of $42.5 million to publishers. As part of a new subscription model called Comet Plus, publishers can now get paid from direct, crawler and AI agent traffic through ...

When personalized news reader app Zite launched a year ago, it was greeted with a cease-and-desist letter from a group of large publishers, including Advance Publications, The Washington Post and Time ...

Industry-first initiative will help publishers accurately understand their carbon footprint and set net-zero targets For publishers who choose to participate in the program, Sharethrough will cover ...