Food, Home & Garden, and Travel are the categories less likely to have fraud, malware and unsafe traffic on publisher sites, according to the Sellers.guide analysis of publishers. Sellers.guide was ...

As the hypercasual market becomes increasingly competitive, it's harder for developers in the genre to stand out from the crowd and monetise their titles. Publishers allow game makers to increase ...

Despite the massive shift of eyeballs from linear to streaming content, concerns over ad fraud have some major advertisers reluctant to commit large portions of their budgets to CTV. Meanwhile, with ...