KANSAS CITY — Snack manufacturers are leaning on functional benefits and protein content to drive innovation in the bar category. Clif Bar & Co., for instance, debuted a line of caffeinated energy ...
The David bar’s breakout success is proof that, in our culture of optimization, one macronutrient is king. But can the protein craze last? Credit...David Chow for The New York Times Supported by By ...
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