Business Wire

Swrve Introduces AI-Powered Churn Propensity Scoring For Global Brands to Recognize and Prevent Customer Churn

SAN FRANCISCO--(BUSINESS WIRE)--Swrve, the world leader in real-time, relevant customer engagement today announced the availability of churn propensity scoring to customers. This enterprise grade ...
Auto Remarketing

Pearl integrates Experian’s propensity scoring platform

Pearl Technology Holdings announced it has expanded its relationship with Experian to integrate its propensity scoring platform, designed to target consumers who have the highest propensity to make a ...
Yahoo Finance

Swrve Founder and CTO Steve Collins to Speak on Using Propensity Scoring and Data Modelling to Create a More Informed Marketing Strategy at Predict Conference

SAN FRANCISCO, CA--(Marketwired - September 29, 2016) - Swrve, a leader in mobile marketing engagement, today announced that the company's CTO and founder Steve Collins will be speaking at the 2016 ...
Business Wire

Amobee and IRI Partner to Bring Propensity Scoring to CPG Advertisers and Enable Increased Efficiency Through Bid Decisioning Optimization

REDWOOD CITY, Calif. & CHICAGO--(BUSINESS WIRE)--Amobee, a global leader in advertising technology that unifies audiences to optimize results across TV, digital and social to drive customer growth, ...