Heading into the new TV season, Warner Bros. Discovery’s premium streamer Max has placed an industry-leading number of linear TV ads over the past 90 days -- but it has not made any strides versus its ...
Digital video ad spend is projected to hit $72.4 billion in 2025, up 14% from the $63.8 billion spent in 2024, according to new research from the Interactive Advertising Bureau (IAB). The digital ...