For online advertisers, managing campaigns these days can feel like flying blind in a black box. No wonder ad buyers are so willing to hand the keys off to AI copilots and bots. And little wonder, too ...

NEW YORK, Feb. 2, 2026 /PRNewswire/ -- Today, at the 2026 IAB Annual Leadership Meeting (ALM), CEO David Cohen announced Project Eidos, a coordinated, industry-wide effort to fundamentally modernize ...

The Interactive Advertising Bureau (IAB) this morning unveiled a new media audience-measurement initiative focusing on the role artificial intelligence (AI) can play in advancing the state of the art.

Project Eidos arrives as new research from the industry group shows no buy-side buyers believe all paid channels are represented in current marketing mix models. Current marketing and media ...

GHGSat today announced a new research project to assess the feasibility of its unique high-resolution, space-based methane monitoring technology to measure emissions from offshore oil and gas ...

HOUSTON and DENVER, April 19, 2021 /CSRwire/ – NextDecade Corporation (NextDecade) (NASDAQ: NEXT) and Project Canary announced today the formation of a joint pilot project for monitoring, reporting, ...

President Keiji Tachikawa of the Japan Aerospace Exploration Agency (JAXA) and Administrator Charles Bolden of the National Aeronautics and Space Administration (NASA) signed a Memorandum of ...

After years of disagreements over code interpretation among local planning groups, project applicants and the city of San Diego, some elements of housing development may get a little more refined ...

IAB State of Data 2026 Report Reveals Buy-Side Believes AI-Driven Improvements in Advanced Measurement Could Help Unlock $32B in 1-2 Years NEW YORK, Feb. 2, 2026 /PRNewswire/ -- Today, at the 2026 IAB ...