For Stewart, the broader takeaway is clear: Project B doesn't threaten Unrivaled's mission. Instead, it reshapes the global ...

Four WNBA players have now committed to play in Project B, a women's basketball startup league expected to tip off in Europe, Asia and Latin America in November 2026. All-Stars Jewel Loyd, who played ...

The sports universe thrives on a framework of stable, reliable operation. One team wins, one team loses. A season begins at a specific, scheduled point and ends with the crowning of a champion. The ...

Alyssa Thomas is the second major signing for the new Project B women's basketball league that will play in the WNBA offseason. Thomas joins Nneka Ogwumike as veteran WNBA All-Stars to sign with the ...

CNBC’s Alex Sherman talks with Project B co-founder Grady Burnett and investor David Krane on what makes this new pro ...

Maverick Carter, shown here in a June file photo, was a consultant for a new international basketball league planning to launch next fall. Slaven Vlasic / Getty Images When Maverick Carter, LeBron ...

BELLEAIR, FLORIDA - NOVEMBER 12: (L-R) Professional basketball players Sophie Cunningham, Caitlin Clark, and Lexie Hull pose for a photo prior to The ANNIKA driven by Gainbridge at Pelican 2025 at ...

Dallas Wings star Paige Bueckers gave a subtle answer when asked about the rumors that she might join Project B, a startup women's basketball league.

At the beginning of 2026, there will be a changing of the guard at the Black Political Empowerment Project (B-PEP). Founder ...