For the record: This story first ran on Jan. 19 and incorrectly reported that television commercials starring Kenny Mayne were the work of Arnold Worldwide. In fact, the Kenny Mayne ads broke six ...
(By Rick Fink) Nobody, and I mean nobody, listens to your stations for the ads. The trick is making people HEAR the ads! Unless your listeners hear the ads and have an emotional or logical connection, ...
This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. Arnold Worldwide is the ad agency behind the ...
Why are there so many auto insurance ads on TV? We see far less ads for other types of insurance. From the Geico gecko to Flo from Progressive, car insurance commercials have become so ubiquitous that ...
Progressive Insurance to launch new Flo ad campaign with ‘Mad Men’ actor Jon Hamm as romantic suitor
The advertising campaign follows Flo navigating an unexpected encounter on the street with Hamm. While he, again, seems eager to capture her heart, Flo only has room for one love in her life: ...
Once beer-loving dudes shouted “Wazzup” and frogs chirped “Bud… Weis… Er.” But today we are constantly faced with an insurance-shilling duck quacking ...
He said the best characters were the ones they treated like a Saturday Night Live cast member. Flo was a character he inherited a year after her creation, but Charney said Progressive kept her ...
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