Every Monday, we send out a digest of digital advertising “must reads” chosen from the week before. Our “Mashup” team gets together in a conference room the preceding Friday, and each member brings an ...

RTB House unveiled a new generative artificial intelligence (AI) solution that leverages first-party publisher data to provide marketers with more precise consumer insights, according to a press ...

Gregg Colvin, U.S. COO at Universal McCann (UM) is very experienced with both programmatic (@agency) and premium (@Fox Networks). As a trained lawyer and COO, he has a pragmatic grasp on all aspects ...

As ecommerce takes off globally, retargeting technology and demand-side platform (DSP) provider RTB House, which works with brands in 29 markets, is educating international advertisers about ...