The evolution of programmatic advertising and why it’s in an organization’s best interest to understand—and take advantage—of the approach. The Fast Company Executive Board is a private, fee-based ...
Jay Glogovsky, vice president of revenue operations and analytics for The New York Times, will be speaking at Programmatic I/O in Las Vegas from May 23-25. Click here to register. In the post-cookie ...
Programmatic advertising continues its upward mobility, especially in the area of premium sales, judging by a new analysis from Guideline. The first eight months of 2024 saw a 47% growth YoY in the ...
NEW YORK, Jan. 16, 2024 (GLOBE NEWSWIRE) -- Today, Proximic by Comscore (SCOR), Comscore, Inc.’s programmatic targeting division and a leading provider of audience and targeting solutions for ...
Assertive Yield, the leading revenue management platform for publishers, has just released its AY Industry Insights Report for Q3'23. “The release of our latest report not only showcases our ...
Proximic by Comscore's report reveals increased programmatic investment, CTV growth, and a shift towards privacy-focused strategies among advertisers. Proximic by Comscore has released its third ...
Both buyers and sellers are rapidly adopting marketing technology to enable programmatic buying. Buyers like the visibility and control that managing all media spend through a single interface affords ...
Are we witnessing the golden age of programmatic advertising in MENA? Programmatic’s foray into the Middle East and North Africa presents a unique blend of opportunities and challenges. This evolution ...
This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. As programmatic trading ...
I recently sat down with Paul Goad, CEO of Crimtan, a leading authority in intelligent lifecycle marketing for programmatic, to discuss advertising efficiency, sustainable digital marketing practices ...
NEW YORK, May 06, 2024 (GLOBE NEWSWIRE) -- Proximic by Comscore (SCOR), a division of Comscore Inc. and a leading provider of audience and content targeting solutions for programmatic activation, ...
New York, NY — [January 6, 2026] —AdExchanger, part of the Chief Marketer Network, today announced the launch of Programmatic AI, a new spring industry event debuting May 18–20, 2026, in Las Vegas.
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