Digital video ad spend is becoming more performance-driven. Business outcomes – tangible metrics like sales, store visits, leads and website actions – are now the most important KPI for determining ...

I’ve been giving this some thought — and, while it may be a stretch, being a programmatic platform is similar to being a middle child, something I am very familiar with. Think about it: Middle ...

LONDON--(BUSINESS WIRE)--ECN, a world leading digital-out-of-home office media publisher, today announced a new partnership with VIOOH, a premium global digital-out-of-home (DOOH) supply-side platform ...

As open exchange CPMs erode and artificial inventory bleeds advertisers dry, a sharper, smarter and more accountable era of digital advertising is taking shape ...

NEW YORK--(BUSINESS WIRE)--Soundwave Digital, a leading programmatic managed-service partner, announced today a partnership with FreeWheel, a global technology platform for the TV industry. Soundwave ...

CEO Bill Wilson shared that "Townsquare's fourth quarter results and therefore, our full year results for 2025 met the total net revenue and adjusted EBITDA guidance that we provided on our last call, ...

We all can agree that the major topic at Advertising Week this year was programmatic, which has truly hit its stride and is exceeding all expectations for adoption. But to be clear, the buzz was about ...

VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, today (6th November, 2025) announced a programmatic partnership with RZK Digital, Brazil’s largest digital media ...

In today’s ExchangeWire Digest: Netflix expands EMEA programmatic offering; Donald Trump considers tariffs to counter digital service taxes; and Meta employees discussed using copyrighted works to ...

When we think about sustainability, it's all too easy to get caught up in the usual suspects like plastic bags and electric cars. But let's not forget the digital world—it has its own carbon footprint ...