Chinese travellers are back on the move and bringing with them a growing demand for cultural experiences, wellness retreats, and adventure holidays. According to a recent travel survey, 73% of ...
The OAAA's new content taxonomy introduces new subcategories that OOH media owners can use to classify their inventory in OpenRTB bid requests.
Increasingly, the South African media industry is being told that the future of OOH (out of home) is digital. More specifically, we are being told the future is programmatic. We are promised “surgical ...
JCDecaux Unveils World’s First Global Programmatic DOOH media Solution, enabling Worldwide Campaign Activations ...
JCDecaux SE recently expanded its programmatic Digital Out-of-Home media solution beyond airports to street, transport, and retail environments, offering advertisers access to over 30,000 digital ...
LONDON--(BUSINESS WIRE)--ECN, a world leading digital-out-of-home office media publisher, today announced a new partnership with VIOOH, a premium global digital-out-of-home (DOOH) supply-side platform ...
NEW YORK, NY, UNITED STATES, December 9, 2025 /EINPresswire.com/ -- Place Exchange by Broadsign, the leading supply-side platform (SSP) for programmatic Digital Out ...
NEW YORK and LAS VEGAS, Jan. 7, 2026 /PRNewswire/ -- DIRECTV Advertising today announced at CES that it will be bringing more premium CTV video options to the digital out-of-home (DOOH) marketplace ...
Here’s some good news about a digital publisher (no, seriously). IAC-owned Dotdash Meredith saw healthy margins, an increase in traffic and better ad pricing in Q4, which led to a 9% YOY increase in ...