When it comes to adoption of new programmatic standards, DSPs tend to be the trendsetters. So here’s some good news for the IAB Tech Lab’s long-underutilized Data Transparency standard. Yahoo DSP ...

Advertisers will be able to buy ads programmatically via Yahoo's demand-side platform later this year in 12 countries When you purchase through links on our site, we may earn an affiliate commission.

Netflix has added Yahoo‘s demand-side platform [DSP] to its roster of programmatic advertising partners. In a blog post, president of advertising Amy Reinhard called the move a “milestone” and said it ...

Netflix has announced that it is expanding its global programmatic offering for its advertising business by partnering with Yahoo DSP. This will enable clients to buy Netflix advertising through Yahoo ...

iHeartMedia is the latest major radio and podcast player to introduce a new programmatic audio integration with Amazon that gives advertisers using Amazon DSP direct access to the broadcaster’s ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Programmatic advertising has ...

(Nasdaq: OPRX), a leading provider of healthcare technology solutions helping life sciences companies reach and engage healthcare providers (HCPs) and patients at the most important decision points, ...

Editor's note: To RTB or DSP, that is the programmatic question: An introduction to media buying in the data age took place on 10 April 2014. Access this webinar on-demand. The panel session featured ...

He noted that it wasn’t one DSP, but a programmatic-wide reduction plateau that normally jumps up before the holidays but didn’t materialize this year. Elsewhere, System1 CEO Michael Blend said an ...

Content discovery and recommendation platform Outbrain said it acquired Zemanta, a Slovenian-based firm with a native programmatic demand-side platform (DSP). The financial terms of the deal were not ...

We recently compiled a list of the Top 10 AI Stocks News: Latest Analyst Ratings And Upgrades. In this article, we are going to take a look at where Viant Technology Inc. (NASDAQ:DSP) stands against ...