Dan Swift is CEO of Numentum, a buyer experience consultancy that helps B2B organizations go to market faster, bigger and more effectively. I like the old proverb: "If you want to go fast, go alone.

Movable Ink, the AI-powered personalized content platform, today announced Programmatic CRM, a new set of AI and Agentic capabilities that improve marketers' ability to design and deliver real-time, ...

B2B marketers are flocking to programmatic lead generation because the approach shows results: Unlike traditional lead generation motions, a programmatic cost-per-lead (CPL) model allows businesses to ...

The evolution of programmatic advertising and why it’s in an organization’s best interest to understand—and take advantage—of the approach. The Fast Company Executive Board is a private, fee-based ...

As media leaders guiding clients through a dynamic, fragmented, and increasingly expensive advertising landscape, we must confront a hard truth: too much of today's programmatic ad spend still fails ...

Federal initiatives demand more than just technical solutions. They require a strategic framework that bridges policy, operations and technology. Shifting from isolated projects to broad, top-down ...

Once on the margins of cybersecurity, detection engineering has become a go-to discipline for fine-tuning systems against increasingly sophisticated threats. Detection engineering, which was once a ...

EX.CO, the machine-learning video platform trusted by the world’s leading media groups, today (January 6th, 2025) announced the expansion of its ad server to support new channels beyond online video.

WunderKIND Ads, the advertising division of Wunderkind delivering user-first ad experiences that don’t interrupt content consumption, has announced the launch of WunderKIND CTV Pause Ads, a product ...

FAST and AVOD are struggling to fill inventory and CPMs are sagging in much of the CTV world. Is programmatic the problem or the solution? Is brand or direct advertising better equipped to turn the ...