Programmatic advertising has changed significantly in the nearly 20 years since the first RTB ad auction, and AI is driving ...

Viant Technology (DSP) delivers accelerating revenue growth, margin expansion, and GAAP profitability, positioning itself as a differentiated AI-powered programmatic advertising platform. DSP posted ...

As the craze of earnings season draws to a close, here’s a look back at some of the most exciting (and some less so) results from Q1. Today, we are looking at advertising & marketing services stocks, ...

Contrasting departmental results for Q3 highlight Entravision’s accelerating pivot toward programmatic advertising and global ad tech services, as the Hispanic-focused broadcaster’s legacy media ...

NFLX's ad business is gaining traction, with 2026 ad revenues projected near $3B as new formats, live events and ad-tech tools expand growth.

Adtelligent, a global ad tech provider, has partnered with Uklon Ads and Advision to launch automated advertising on LED ...

New York, NY — Friday, March 20, 2026 — AdExchanger has renewed its partnership with the US chapter of The Women in Programmatic Network (TWIPN) for 2026, expanding collaboration across its flagship ...

NEW YORK—In a major change for the ad industry, Comcast Advertising will unveil technology that enables agencies and brands to buy targetable, biddable ads on linear TV for the first time. The change ...

SEOUL, South Korea--(BUSINESS WIRE)--GMO-Z.com TECH KR, Inc. launches "AdAffiliate" on March 19, 2026 — a new non-incentive CPI advertising service that integrates SNS programmatic advertising, DSP, ...

Dentsu, Omnicom Media Group, WPP, Disney, Magnite, PubMatic, Hearst, News Corp, Yahoo, Amazon Ads, The Trade Desk, Raptive, and Mediavine will participate in the council When you purchase through ...

The advertising industry’s fixation with tying media value to short-term outcomes using programmatic ad technology is causing it to overlook differences in media quality, according to a paper by the ...