SINGAPORE, /PRNewswire/ -- zMaticoo, an AI-driven programmatic advertising platform, today announced the expansion of its advertising supply coverage and programmatic activation capabilities across ...

Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic advertising is no exception. While programmatic providers are equipping their solutions with more and more ...

A new IAB Tech Lab group is working on ground rules for the very unruly $200 billion programmatic ad market. Godspeed!

Hearst News wants to help programmatic ad buyers target audiences in all channels. The publisher, which serves 80 million users with reporting, community updates and storytelling, has chosen Magnite ...

Most media buyers say they expect to increase their programmatic spend this year, according to recent research from Comscore. The report was based on data from a survey conducted in November 2025 ...

Amazon is letting advertisers get their audio spots in front of more ears through an expanded pact with iHeartMedia for programmatic ads. Under the deal, users of the Amazon DSP (demand side platform) ...

Advertisers will be able to buy ads programmatically via Yahoo's demand-side platform later this year in 12 countries When you purchase through links on our site, we may earn an affiliate commission.

Understanding the effectiveness and usefulness of programmatic ad space buying is one sure of way of improving sales and building your customer base within a very short period This type of ad space ...

In 2024, the global market for blockchain in media, advertising and entertainment surpassed $4 billion. By 2030, this figure is projected to reach almost $89 billion. The forecasted growth is ...

It may be Mozilla's turn to shine, given its focus on privacy for so many years and the changing consumer climate around trust. Mozilla has designed and built a programmatic ad-targeting model from ...

Management projects third quarter revenue between $62 million and $67 million and adjusted OIBDA in the range of $7.5 million to $11.5 million, supported by "higher utilization, disciplined expense ...