“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ming Wu, chief revenue officer at ...

ITN’s Craig Sulema: Programmatic isn’t defined by how ads are delivered but by how media is accessed, transacted and executed. The post Programmatic Isn’t Defined by Delivery. Workflow & Supply Access ...

Programmatic ad buying is picking up traction in connected TV land. Next up: movie theaters. On Monday, in-cinema advertising company National CineMedia (NCM) announced plans to sell movie screen ...

In a survey released by the Association of National Advertisers last year, 31% of marketers said they had expanded in-house capabilities to manage and oversee programmatic ad buying. Meanwhile, major ...

Online advertising is bad for users, publishers, and even advertisers. The only beneficiaries are the Big Tech platforms. We’re doing something about it.

Do you need programmatic advertising for your small business? While it's more expensive because of platform costs, discover why you need it, its benefits, and how to set it up. Organizations of all ...

Real-time bidding is growing even faster than programmatic overall, at a five-year CAGR of 24%. In real-time bidding, which accounts for well over half of programmatic advertising, the ad buyer bids ...

Across 35-plus years in the media business, I’ve observed changing consumer behavior and the media strategies that follow it. Today’s consumer path to purchase is non-linear and more digitally ...

Retail media continues to ascend as one of digital marketing’s fastest-growing channels. The red-hot segment, which gathered its early momentum from on-site search and display advertising and the ...

Opinions expressed by Entrepreneur contributors are their own. With at least 150 million monthly listeners in the U.S. alone, it’s no surprise that everyone from global brands to small businesses are ...

Opinions expressed by Entrepreneur contributors are their own. As any digital marketing pro can tell you, programmatic advertising is one of the most critical — and least understood — concepts in the ...