It’s a common misconception that marketing only becomes involved in the last stage of a medtech product’s launch. In actuality, medtech marketing is – or should be – collaborating throughout the ...

Modern manufacturing has succeeded in delivering levels of quality, safety and sheer variety that would have been inconceivable to the enterprise owner of even 20 years ago. The “flattening” of the ...

PTC, a computer software and services company, has released version 11.2 of FlexPLM, a product lifecycle management platform designed for the retail industry. The latest update adds new functionality ...

In my last article, I provided an overview of social CRM and walked through a core use case -- customer service (see How Social CRM Improves the Customer Service Lifecycle). In this post, I want to ...

NEW ORLEANS--(BUSINESS WIRE)--Selerant, a leading global provider of formula-based product lifecycle management (PLM) software for food and beverage manufacturers, has announced a new version of its ...

Intersection of hardware and software product development cycles. Source: Wipro Outside of companies that build computing devices, most manufacturing companies—until recently—have viewed software and ...

In a consumer-driven economy, meeting customers' needs and wants has become paramount in generating long-term success and growth. Product development is key to maintaining and acquiring customers and ...

The small business environment today is very dynamic and competitive, and new product development is a crucial process if you want to survive. For small enterprises to withstand competition from ...

Releasing a new product is not a task to take lightly. If the product does not sell as planned, it is a wasted investment in advertising, inventory costs and manufacturing. To avoid this scenario, it ...

Imagine you're building an unmanned aerial vehicle (UAV), a cutting-edge electric vehicle or a self-driving car. Not long ago, this would’ve meant years of physical ...