The digital advertising and marketing industry is booming. With a market size projected to reach $946 billion by 2027, it’s no wonder that startups are flooding the market, trying to capitalize on the ...

This is a one (1) unit course. The Technology Strategy course focuses on formulating business strategy in the context of a new technology, new intellectual property, new platforms and new or evolving ...

Learn how to create a plan that outlines the vision, goals, and actionable steps to guide the development and launch of a product. A product strategy is the road map for a product. It encompasses the ...

Join our advanced course on Process Product Optimisation to transform your approach to product design and development by gaining a deep understanding of the interfaces between design, materials, and ...

Anthony Deighton is chief product officer at Tamr. He has over 20 years of experience building and scaling enterprise software companies. When you ask most organizations what their most valuable asset ...

Yankee Candles. Macintosh computers. Orville Redenbacher popcorn. All three companies have something in common: They are all known for a specific product. Sure, they offer variations on that product.