The global pandemic has reverberated through the retail industry, creating an ever-growing list of questions for retail executives: What will recovery look like at a global and local level? How will ...

Learn how product differentiation can give businesses a competitive edge in today's market by emphasizing unique qualities ...

Before any new product or service is rolled out on the market, entrepreneurs put a considerable amount of thought into the process. From considerations regarding the effective use of resources to ...

WALNUT CREEK, Calif.—Mace Security International is ready to expand the role of what a security company can do for its dealers. According to Mace CEO Dennis Raefield, three new hires, the acquisition ...

There’s a term called “Blue Ocean Strategy” from a book of the same name by Renee Mauborgne and W. Chan Kim. This is a marketing strategy and approach to building a new business in the wide and deep ...

Learn how to create a plan that outlines the vision, goals, and actionable steps to guide the development and launch of a product. A product strategy is the road map for a product. It encompasses the ...

The digital advertising and marketing industry is booming. With a market size projected to reach $946 billion by 2027, it’s no wonder that startups are flooding the market, trying to capitalize on the ...

This article was originally published on .cult by Yasas Sri Wickramasinge. .cult is a Berlin-based community platform for developers. We write about all things career-related, make original ...

Launching a business with a turnkey product can be a wise decision in some situations, but it depends on various factors — including your goals, resources, market conditions and the nature of the ...

A year ago, cloud-native pioneer Docker looked like it could be headed for the endangered species list. Management turnover plus a major business pivot signaled trouble at a company that had helped ...

Content-led marketing and product-led content are two terms you may have heard in marketing circles. What do they mean and how do they differ? In this article, you’ll learn what each one means, how to ...