Product packaging is more than just a practical choice—it plays a critical role in shaping customers’ perception and memory of the product and the business behind it. Carefully chosen, smart packaging ...

According to the publication "Private Label Buyer," studies show that packaging of products can increase customer satisfaction, increase visibility and set one product apart from its competition. In ...

In the culinary world, there's a saying that people eat with their eyes. Beautiful-looking food makes people not only want to consume the food but also to believe that the food actually tastes better.

Consumers do make snap judgements based on what they’re looking at. They look at a product, and its packaging says something to them. Packaging is eye-catching and inviting, and it’s critical for ...

Forbes contributors publish independent expert analyses and insights. Dr. Cheryl Robinson covers areas of leadership, pivoting and careers. When starting a company, several areas must be considered: ...

In the mid-to-late 1800s, shoppers interested in purchasing many everyday products—from flour to crackers to pickles—usually had to ask store attendants to fish what they wanted out of a barrel for ...

How does augmented reality work? In AR, the user experiences enhancements to the physical world around them. AR technology delivers these enhancements with computer-generated input. Essentially, it ...

RICHMOND, Va.--(BUSINESS WIRE)--MeadWestvaco Corporation (NYSE: MWV), a global leader in packaging and packaging solutions, launched Packaging Matters, the company’s second annual study of the role ...

Your product's packaging can help or hinder its success. From noncompliance with federal regulations to an unappealing product presentation, what is on the outside matters almost as much as what is ...