Product packaging is more than just a practical choice—it plays a critical role in shaping customers’ perception and memory of the product and the business behind it. Carefully chosen, smart packaging ...

According to the publication "Private Label Buyer," studies show that packaging of products can increase customer satisfaction, increase visibility and set one product apart from its competition. In ...

Produce, use, reuse – by 2025, we want to design and develop 100 percent of Henkel’s packaging so that it can be reused or recycled as completely as possible.1 This is because we want to continuously ...

In the culinary world, there's a saying that people eat with their eyes. Beautiful-looking food makes people not only want to consume the food but also to believe that the food actually tastes better.

Forbes contributors publish independent expert analyses and insights. Dr. Cheryl Robinson covers areas of leadership, pivoting and careers. When starting a company, several areas must be considered: ...

Smarter boxes and a data-driven approach to product delivery create new opportunities for improving both products and customer engagement. Here’s how to seize them. Data is the heartbeat of every ...

The Grocer’s New Product & Packaging Awards 2024 are now open for entries. The event kicked off today (8 April) to showcase the very best of branded product innovation in fmcg – from alcohol and ...