The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...

In the culinary world, there's a saying that people eat with their eyes. Beautiful-looking food makes people not only want to consume the food but also to believe that the food actually tastes better.

Product packaging is more than just a practical choice—it plays a critical role in shaping customers’ perception and memory of the product and the business behind it. Carefully chosen, smart packaging ...

Shoppers aren’t imagining it. If you’ve noticed that products you’ve recently purchased are coming in boxes, cartons and other packaging that appear smaller, lighter in weight and decorated with less ...

From Issue Five of Gear Patrol Magazine. Discounted domestic shipping + 15% off in the GP store for new subscribers. Gear Patrol’s Senior Art Director, Andrew Haynes, is an expert in product packaging ...

In the mid-to-late 1800s, shoppers interested in purchasing many everyday products—from flour to crackers to pickles—usually had to ask store attendants to fish what they wanted out of a barrel for ...

Thanks in no small part to Apple, packaging design is a major part of the design process at many companies today. So when designing the new Xbox Adaptive Controller–a gamepad for people who might not ...

Opinions expressed by Entrepreneur contributors are their own. With Black Friday approaching, buyers and big box stores are preparing for the major sale event of the season showcasing their newest ...

It’s the best time of the year to unwrap a new smartphone, laptop, television, or other shiny, new electronics product. Congratulations! But now that you’ve freed your device from its cardboard or ...

A story about a bundled chocolate snack product being delivered in individual boxes resurfaced online, reigniting controversy ...