A product mix is the set of all products that a company offers for sale. Managers need to provide products that meet the needs of the target markets and at the same time help achieve the company's ...
A company's product line consists of a set of products that relates to one another; for example, a line of breakfast cereals. The product mix combines several product lines. A company may sell a line ...
The 4 Ps are the key factors in marketing a product or service to consumers: product, price, place, and promotion. They are also known as a marketing mix.
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