In this half course, students take the perspective of a Product Manager at a technology company tasked with improving and growing an existing product. Through case studies, exercises, assigned ...

Master frameworks to launch, scale, and sustain products in competitive markets. Go from concept to launch with proven methods for product-market fit and learn to balance creativity, technology and ...

Students who take Northwestern's Master of Engineering Management (MEM) program's Product Management course are introduced to the fundamentals of product management as well as what it takes to secure ...