When a company rolls out a new product that carries slight differences from its existing product lines, it is part of a product line extension, according to Brand Marketing Blog. One object of a ...

Discover what parity products are, how they work in competitive markets, and examples like smartphones that highlight differences and competitive strategies.

When you do market research for a product or service and develop a customer profile, you might discover that your customers collectively have other, typical needs you aren’t addressing. For instance, ...

Product line pricing refers to the practice of reviewing and setting prices for multiple products that a company offers in coordination with one another. Rather than looking at each product separately ...

Long-term success hinges on both innovation—creating something new—and renovation—reinvigorating what already works. This course tackles a critical yet often overlooked question: How do you sustain ...

Entrepreneurs are in a precarious position when it comes to expanding their product line. On the one hand, an expanded product offering means a better bottom line and outreach into new markets. On the ...