Top marketers focus on providing a unique selling differential that separates them from their competition by offering a specific benefit. That benefit usually applies to a specific group of buyers, ...

If you're looking to increase sales without adding a completely new product and changing your production methods, adapting a new product to provide different benefits can help you expand your business ...

In today’s market, companies win or lose based on their digital experience. Accelerating app and website growth is a top priority, and companies nailing this have one thing in common: Their marketing ...

Product, price, place, and promotion are the four Ps in a winning "marketing mix" Alexandra Twin has 15+ years of experience as an editor and writer, covering financial news for public and private ...

The concept involves a company trying to parlay feel-good associations with one of its products into a positive reputation for the overall brand. By Lora Kelley If you have a good experience with one ...

Most entrepreneurs work endless hours to create the best product they can muster before taking it to market. Eric Ries thinks that’s the worst thing a start-up can do. Having failed several times ...

In engineering, the Taguchi method of quality control focuses on design and development to create efficient, reliable products.

Google adds support for 3D models in merchant product structured data - Could a 3D product display rich results be on the way? A structured data Type is an entity or a concept (like EatAction or ...