Before developing a distribution channel strategy, it's important to revisit what a distribution channel actually is. Put simply, a distribution channel is the path that a product or service takes to ...

Opinions expressed by Entrepreneur contributors are their own. Great! You’ve just spent months (or years) figuring out a fantastic product in a new category, but now comes your next big challenge: ...

Jim Huffman, author of The Growth Marketer’s Playbook. After mentoring startup founders through Techstars and teaching growth marketing at General Assembly, I saw founders making the same mistakes ...

A firm's pricing strategy, product distribution and promotional strategies form three-fourths of the product marketing mix, or four P's of marketing. This is the combination of factors that contribute ...

Learn how to increase sales, expand market reach, and enhance competitive advantage by making products readily available to consumers where and when they want them. In the interconnected world of ...

Winning companies have either a remarkable product that ‘sells itself’ or a strong product with remarkable distribution. As a startup founder, one of the fundamental questions you have to ask yourself ...

Great companies can create products that fail. But why do companies fail at new products? Too often the cause of these failures is not tactical but strategic. An insufficient product strategy will ...

Neha Narkhede believes building a technology business requires two things: an audience of developers and a revenue strategy. “How do developers find you and adopt you?” asks Narkhede, cofounder and ...

CEO Norman Snyder highlighted the company's strategic initiatives in 2024, including strengthening the financial and operational foundation to position for sustained growth. Key efforts included ...

NEW YORK, Nov. 7, 2023 /PRNewswire/ -- In response to increased demand from asset managers to drive distribution efficiencies and optimize performance in an increasingly competitive environment, ...

NEW YORK and SAN DIEGO, Sept. 17, 2019 /PRNewswire/ — Artivest, the leading independent digital platform for alternative funds, today announced that Sheldon Chang has joined the firm as Head of ...