If you have a fantastic product demo, you can almost guarantee you’ll convert prospects. That’s because product demos show potential customers exactly how the product will solve their problems. An ...

The use cases for product tours and demo software are varied and touch all customer-facing departments in the organization. Next up, Storyscale. Storyscale is a newer platform, initially launching in ...

Even if you allow potential customers to have a trial of your product – such as a SaaS application – this is usually not enough to get a sale. Keep in mind that it is likely that the person will not ...

There’s a certain universal feeling of pride that accompanies being able to present your boss with a tool or solution that makes their life easier. At Chicago-based companies Dscout and CityBase, ...

I’ve been a technology journalist for more than eighteen years now. A significant part of the job involves sitting through demos of new products and services I might want to write about. I’ve seen ...

An impactful product demo can help you win business while a poor one will lose business. As an organization, we have trained over 100,000 technology industry top sales and presales professionals on ...

One of the biggest challenges that marketing departments face is producing marketing tools that actually get used by the sales team. If you are like many frustrated marketing professionals, you spin ...

Jason Calacanis’ most recent post to his email mailing list is particularly relevant to our audience. He’s spoken with 200 companies in ten minute increments as they give their pitch to be a part of ...

In a world where software rules the roost and cloud spending has gone through the roof, SaaS has emerged as the default business model for countless companies to deliver their applications across ...

"Tell me, I'll forget. Show me, I'll remember. Involve me, I'll understand", goes a Chinese proverb. While I’m not entirely sure how long this proverb has been around, there is certainly a lot of ...