With so many branding strategies in marketing to choose from, it may be difficult to pinpoint which brand strategy types work well for your business. Explore this deep dive into the types of brand ...

When we talk about product branding, we are talking about the marketing of a specific product without making the focus of the marketing the company. The product is at the front and center of all ...

Product branding is a crucial and challenging task for creating a unique product identity in the competitive market. As a tech founder, you must invest in product branding early to reduce the product ...

When shoppers visit any retail outlet, they are confronted by a multitude of brands for the same product. Some of these brands carry prestigious and well-recognized corporate names, as well as a ...

A genuine co-branding campaign has each company that is involved consistently focused on achieving the following goals: · Respond to the marketplace’s expressed and latent needs. · Leverage one’s own ...