The 4 Ps are the key factors in marketing a product or service to consumers: product, price, place, and promotion. They are also known as a marketing mix.

Advertising is the act of promoting a good or service through traditional or new media channels--such as radio and television commercials, print ads, billboards, website banner ads and pop-ups--for a ...

Introducing a new product to the market gives a company the chance to promote its new offering and bolster its reputation and image at the same time. Advertising elements for a new product launch ...

In 2026, visual marketing is no longer just about aesthetics, it is about speed, scalability, personalization, and performance. As ecommerce continues to dominate global retail, brands are under ...

Ecommerce and retail marketers can no longer keep their eyes squarely focused on media metrics like ROAS. Their world has just gotten bigger. In addition to the media and advertising supply chain, ...

Thanks to the quarantine and not having much else to do, my husband and I recently sat down to watch the premier of Amazon’s Making the Cut, a reality competition show hosted by Project Runway alumni ...

New research suggests that companies looking to promote their latest environmentally friendly product should downplay its green credentials if they want consumers to buy it. By highlighting green ...

New research suggests that companies looking to promote their latest environmentally friendly product should downplay its green credentials if they want consumers to buy it. By highlighting green ...